So are men and women totally different automotive shoppers? Company spokesman Alexander Edwards says that when it comes to the core qualities an automobile should have, men and women tend to have similar expectations. "It's a misconception that men and women are looking for something dramatically different," he says. In the study, the top three desirable traits in a vehicle were "functional," "capable" and "accommodating" for men and women alike. But since most modern vehicles possess these basic traits, men and women start differentiating on a vehicle's personality. Men are looking for vehicles that are "aggressive" and "powerful" (muck and muscle) whereas women are more interested in "smart," "protective" and "cute" autos (sugar and spice) — and those personality traits are what make a vehicle more masculine or more feminine.